Greggs working on overseas trial as UK value-focused sales surge

Greggs has revealed it may make a contemporary bid to launch abroad, 15 years after it deserted a foray into Belgium to focus on the UK market.

The firm’s chief govt stated that any enlargement overseas would begin with quite a lot of small trials.

Roisin Currie was talking after the corporate – best-known for its sausage rolls, steak bakes, vegan snacks and candy treats – reported a 14.2% rise in like-for-like gross sales at its managed retailers in the course of the 13 weeks to 30 September.

Total gross sales have been virtually 21% increased, additionally in comparison with the identical interval a yr earlier.

Greggs credited excessive demand for worth merchandise given persevering with value of residing pressures going through clients.

It additionally confirmed there have been no plans for additional value will increase this facet of Christmas as its value base continues to calm.

Ms Currie instructed the Reuters information company that the opportunity of taking Greggs overseas once more was “a live project”.

“We have a small team of three that are currently working on that.

Roisin Currie says any enlargement overseas will solely occur if the correct alternatives come up. File pic

“We are doing research around markets, the customer proposition, the demographics, where we think Greggs would work,” she stated.

“When we start to gain confidence in a market that we think is right for us then we will update on that.”

She wouldn’t be drawn on which nations Greggs may enter.

Greggs give up a loss-making, 10-shop enterprise in Belgium in 2008.

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Ms Currie, Reuters reported, stated there was no rush to take Greggs abroad once more as a result of it nonetheless had a lot of development to go for within the UK.

It at the moment trades from 2,410 shops and is concentrating on “significantly more” than 3,000.

Greggs opened a internet 82 shops within the final quarter.

Despite the leap in gross sales, Greggs maintained its steering for gross sales and earnings for its monetary yr as an entire.